Last year, the feature film “For Lovers Only” garnered a lot of attention in the media when it was released solely on iTunes. Ironically, before they even shot the film, Mark Polish, writer and co-producer of the film, and director Michael Polish joked with each other that it could be the first film released on the iPad; the device had been released only a few days before they left to shoot the film in France.
..But in 2009 there was the relatively tiny, inconspicuous Canon EOS 5D Mk II camera, which gave them cinematic depth of field characteristics they responded to. Another benefit: the 5D allowed a single person to shoot a scene on a busy street while looking like a tourist.
At the same time, streaming and downloading content was really taking off, and with it the option of bypassing the traditional film distribution model. “Before we really knew how it would all work,” Michael recalls, “we thought, ‘This could be one of the first movies made especially for the iPad.’ We’d make a movie people could watch in bed or on a plane..” READ THE WHOLE ARTICAL
“We had a good business plan going, make it for this amount of money. But when those two films were taken away from us, it was a big black hole. We’re out of the game for now four or five years because of this. What do we do? Do we leave the business altogether because this isn’t what we planned? Or do we strap it up, strap on the boots, and just make another movie? We’re filmmakers at heart, and you can’t take that away from us at any price..”
“As I waited for the audience to exit our screening, I wasn’t overly concerned whether people were going to “love it” or “hate it.” What I was interested in was if my intention was communicated. I wanted to make a movie that explored what it felt like actually “being in love” rather than “falling in love.” To my mind, the finished film accomplished that.”
by Mark Polish | for Tribeca Film
…Piratic Mark Polish plays Yves, an American photographer who runs into his ex, Sofia, a model-turned-journalist played by the achingly beautiful Stana Katic, while in Paris. The scene where the two bump into each other sets the premise for the entire film. They take one look into each other’s eyes and there’s no sugary score or bleached smiles. Sofia’s brows furrow in angst and Yves is speechless. The two immediately realize they’re still deeply in love with each other, although they have new lives—and wedding rings…
by Michelle Kehm | for BUST Magazine
“I said, ‘OK, I’m gonna tweet it.’ Then I called Stana and told her to tweet it – and that’s when it took off.”
Katic’s rabid Twitter and Facebook followings spread the word – and when Mark Polish found that the film was drawing almost 1,000 tweets an hour, he made up posters using the Twitter raves in place of critics’ quotes. Those posters themselves went viral on Twitter and Tumblr, and helped prompt a healthy iTunes presale.
“They’d put 26 reviews up on iTunes before the movie was even out,” said Mark. “The fans who’d already seen it were going around like a swarm of bees attacking IMDb, Facebook, Twitter … . It’s a very passionate crowd, and they felt like they’d discovered it.”
by The Wrap
A fascinating dynamic lies at the heart of the Polish Brothers For Lovers Only, which stars festival jury member Stana Katic.
by Ian Haydn Smith | for Zlín Filmfest
“Almost a year ago to the day, I jumped in a gypsy caravan with Polish brothers Michael and Mark (Northfork, Twin Falls, Astronaut Farmer) to traipse around France telling a love tale in the vein of the French New Wave. This is a small glimpse into that extraordinary creative journey from behind the eyes of ‘For Lovers Only’ writer/actor Mark Polish.”
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“Filming in France is beyond expression. We couldn’t have been more welcomed. The people could not have have been more pleasurable. It was a dream scenerio when you’re shooting with these time and financial constraints. You can’t buy time and you don’t have money for locations, so you can’t buy your way around. You really need the generosity of the people. We surely felt the love throughout France. It was overwelhming at times..”
September 29th, 2010 – It’s now nearly 10PM and a stream of artists, industry guests, and the production team are leaving the theater after having witnessed the Polish Brothers’ 7th feature, For Lovers Only, shot in Paris and through out Europe in a fast-paced shooting schedule that blends the Polish’s eye for steady craft with a run-and-gun approach al la cinema New Wave. This feature romancer has a sly edge, and puts together two fine performance by Mark Polish (in his second lead directed by his brother Michael) and the ingenue Stana Katic (of Castle renown)…
by Stand Media